About Roki Agency
What We Do
Our Approach
Roki Agency is a global influencer marketing agency built to help Chinese brands enter, grow, and scale in overseas markets.
Founded in 2022, we specialize in influencer marketing, KOL campaign management, UGC content creation, TikTok Shop creator campaigns, and localized social media activation. We work with brands across beauty, fashion, gaming, consumer electronics, lifestyle, and e-commerce.
We believe successful global marketing is not just about finding influencers with large followings. It requires the right creator fit, localized storytelling, platform understanding, strong execution, and measurable campaign goals.
We help brands build overseas influence through data-backed creator selection, localized campaign strategy, content execution, and performance tracking.
Our services cover the full influencer marketing process, including creator research, shortlisting, outreach, rate negotiation, briefing, content review, posting coordination, usage rights management, and campaign reporting.
Whether the goal is brand awareness, UGC content production, TikTok Shop sales, or long-term market growth, we build each campaign around clear objectives and practical execution.
Every campaign starts with understanding the brand’s target market, product category, audience profile, campaign objective, budget range, and timeline.
Based on these factors, we recommend the most suitable creator mix, platform strategy, content direction, and collaboration model. Our goal is to help brands work with creators who are not only relevant, but also aligned with the brand’s market positioning, content needs, and campaign objectives.
How We Work
1. Define Your Goals
We start by understanding your campaign objective, target market, product category, budget, timeline, and ideal creator profile.
2. Build a Tailored Strategy
Within 1–3 working days, our team prepares a customized influencer marketing plan based on your goals, target region, and campaign needs.
3. Select the Right Creators
We shortlist creators based on audience fit, engagement quality, content style, platform performance, brand safety, and collaboration history.
4. Manage Content & Execution
We coordinate creator communication, briefing, content review, revisions, posting schedules, usage requirements, and deliverable tracking.
5. Track Performance & Optimize Results
After launch, we monitor campaign performance and provide insights based on views, engagement, audience response, content quality, traffic, conversions, and other relevant metrics.